Account Manager, Paid Search

London, England, gb
Company: Mindshare
Category: Management Occupations
Published on 2021-06-12 06:01:00

Paid SearchAccount Manager

Job title: Paid SearchAccount Manager

Group: Mindshare Outcomes Paid Search

Client/s: IBM

Reports to: Paid SearchAccount Director

Role purpose:

A role exists within the Mindshare Outcomes and EightBar IBM Paid Search team. We are looking for an experiencedPaid Search Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid SearchSAEs and AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Agency background:

Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Socialand SEO for our global and domestic clients. The Mindshare Outcomes Paid Searchteam are responsible for planning, buying, and managing Paid Searchcampaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.

Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, IBM and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.

The Role:

The candidate will ultimately report to the IBM Delivery Partner. For IBM Strategy and day to day responsibilities, they will report into their Paid Search Account Director and Paid Search Business Director.

Working within the Paid Searchteam, they will be integral to achieving client goals, and the development and optimisation ofPaid Searchactivity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Google and Bingcampaigns via extensive use of bid management platforms. This will include both search and GSP campaigns. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Key skills & knowledge:

–Exceptionalhands on Paid Searchexperience and comprehensive knowledge of best practice

–Experience supporting, developing, and mentoring junior team members

–Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets

–An expert indeveloping and implementing audience strategies to optimise Paid Searchcampaigns

–Experienced inapplying bid rules, buying methods and automation to optimise and complement campaign management tasks

–Proficient in using advance features available within the native and 3rd party Paid Searchplatforms (SA360/Marin/Kenshoo etc.) and tracking platformslike GA, DoubleClick and Adobe Analytics

–Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients

–Aware of how Paid Searchcan integrate with other digital and offline channels

–Able to devise a testing approach/roadmap delivering statistically significant results and insights

–Experience working with client leadership, developing day to day client relationships

–Analytically minded with very good attention to detail, able to identify trends in large data sets

–Advanced excel skills and ability to automate relevant tasks

–Experience in dealing directly with clients and developing client relationships

–Project management and coordination skills

–Language skills desirable but not mandatory

Principal responsibilities:

Performance

  • Leading the planning, creation, and on-going management of Paid Searchcampaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
  • Proactively performing regular optimisation of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
  • Profile

  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives
  • People

  • Collaborating with other digital teams within the Mindshare Outcomes hub
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of social best practices
  • Supporting the educating of planning teams on the benefits and purpose of Paid Search
  • Process

  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the Mindshare finance process
  • Taking responsibility for junior team members accurately following all aspects of Mindshare process
  • Identifying opportunities for process improvement, and providing recommendations
  • Performance measures:

    –Consistently hitting and exceeding client’s targets through continuous account development and testing

    –Overseeing the implementation of best practices and knowledge sharing

    –Managing the development of junior team members

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