Digital Marketing Manager

London, England, gb
Company: Michael Page
Category: Management Occupations
Published on 2021-06-19 18:03:52

· Drive a step-change in our performance media strategy, harnessing the expertise of local agencies where appropriate, that beats traffic, conversion and revenue targets across B2C and B2B.

· Own the relationship with credit-based industry media partners including strategic development, contract renegotiation and optimization opportunities

· Own and manage a c£2m media budget

· Deliver regular reporting of the media program's performance to senior stakeholders working with a team analyst

· Evolve the end-to-end acquisition journey through collaboration with digital engagement, content, social and CRM teams within the broader Marketing organisation

· Regularly analyse media performance and ROI and course-correct in line with current commercial needs

· Shape, develop and manage two digital executives, ensuring they function as a high performing unit

· Test and learn new channels and features to support future strategy specific target audiences

· Work with other global media stakeholders to develop the long-term media strategy and to ensure regional requirements are considered

· Deputise for the Head of Digital as require

The Successful Applicant

· Exudes in-depth knowledge and technical understanding of digital media platforms and channels and how they are best used in both B2B and B2C marketing

· Solid understanding of digital analytics and ability to leverage data in decision-making process

· A deep understanding of the external media landscape, and confidence to identify growth opportunities in a challenging environment

· Highly credible communication skills with the confidence to present to senior stakeholders

· Outstanding project management capabilities to stay on top of detail, deliverables and anticipate and propose solutions to potential roadblocks to keep activities on track

· Strategic data-driven decision-making with an analytic eye

· Drive to succeed in a performance marketing related role

· Exceptional communication skills at all levels

What's on Offer

A competitve salary and package.

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