Ecommerce Brand Manager - Consumer

High Wycombe, England, gb
Company: Johnson & Johnson
Category: Management Occupations
Published on 2021-07-29 18:07:36

Ecommerce Brand Manager - Consumer

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences.

That is why we in the UK are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!

The Purpose of the Role:

The Ecommerce Manager, Northern Europe leads the implementation and adoption of best-in-class scalable ecommerce capabilities, solutions and processes. You will partner closely with regional and local partners across Marketing, the ecommerce customer team and IT to embed and operationalize capabilities with the goal of: driving ecommerce sales growth, delivering compelling shopping experiences, driving purchase intent & conversion. Aligned with both business and marketing objectives and strategies.


You will act as a capability champion and advocate by driving awareness, educating and supporting the adoption and implementation of ecommerce Capabilities in Northern Europe across our consumer brands and as part of the Digital, Media and Scale team within Marketing.

The Northern European CXO team is central to the Northern Europe marketing department, working across all brands and all six NE markets. They build and deploy expertise across the organisation, enabling brands to stay ahead in areas such as media planning and activation, precision marketing and ecommerce. As a global lead market in ecommerce the role will have extensive interactions with both regional and global teams.

This role will report into the Head of Ecommerce and focus primarily on Listerine, Calpol, Therapeutic Hair & OTC Brands

Key roles & responsibilities:

Pureplay media management: Amazon

  • Lead and shape the UK ecommerce strategy to drive media conversion and effectiveness across all J&J consumer brands
  • Solid understanding of Amazon advertising; search, DSP and Managed Display
  • Develop short and long term media strategies in line with NTS growth targets
  • Lead tentpole activations for ecommerce; Black Friday, Prime Day, NYNM.
  • Ownership of driving T&L agenda, building frameworks and individual brand planning
  • Drive T&L agenda for UK in ecommerce space
  • Develop collaborative relationship with Amazon team
  • Content

  • Lead ecommerce content excellence and creation for Premium A+ content, optimised imagery, thumbnails and lifestyle content creation
  • Work closely with the region to cross-share findings and scale UK content as a lead market
  • Develop and deliver training for wider teams to increase ecommerce base knowledge across; regulatory/medical, sales, etc. Actively collaborate with commercial team to deliver growth targets across total GFOs to deliver overarching NTS targets
  • Drive key capabilities – path to purchase understanding, digital shelf, ratings and reviews, A+ retailer content and imagery, working alongside key partners and agencies
  • Support new business and scale opportunities: For example advancing Nordic capabilities, e-pharmacy and direct to consumer.
  • The key partner for ecommerce customer development leads
  • Develop ecommerce media strategy across brands including search strategies working alongside the Media agency.
  • Power User of Brandbank and Salsify
  • Develop innovative and scalable e-merchandising solutions
  • Drive media conversion, with laser focus on value and optimisation.
  • Key lead on Channel integration and issues management within marketing, working closely with EMEA teams
  • Coordinate training for the brand teams on areas of ecommerce
  • Analytics

  • Offer advice to brand teams on how to optimise the digital shelf through knowledge of ABVP, Profitero and Vendor Central
  • Work closely with analyst to drive education of ecommerce across all squads and deliver meaningful insights
  • Power user of Profitero to drive UK above global digital shelf benchmarks

  • Qualifications

    Functional Skills
    Required:

  • Understanding of ecommerce marketing, planning and activation
  • Knowledge of Amazon Marketing
  • Knowledge of pure play and brick & click businesses
  • Strong analytical skills
  • Leadership behaviours:

    Connect:

  • Work with global, regional and local teams to develop scalable frameworks through influence and relationship building.
  • Work closely with the broader CXO, Marketing and Brand teams 
  • Close collaboration with agencies - eg: J3
  • Shape:

  • Develop and communicate our ecommerce strategy in a motivating and inspiring way, driving the teams to action
  • Deliver:

  • Excellent Project management skills
  • What type of mark will you make?

    Your rare talents and perspectives can make a vital contribution to creative products that improve the lives of people everywhere. At Johnson & Johnson, our company's ethical character is defined by our people. We strive to attract people with strong, positive values and we develop, reinforce and reward those values. With good career development opportunities, we are the world's sixth largest consumer company and can demonstrate an excellent range of benefits. If our ethos is aligned to your values, then this could be the best career move you'll make.

    Johnson & Johnson is a supporter of equal opportunities and is a proud member of  Disability Confident .


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