Head of Marketing

Glasgow, Scotland, gb
Company: TalentPool
Category: Business and Financial Operations Occupations
Published on 2021-06-20 18:05:33
Role Description

We are looking for someone who is hands on and can engage with our existing client base, which is made up of some of the largest law firms in the world, to expand the use of our leading products and services into other law and professional services firms.

As Head of Marketing, you will be reporting directly to the CEO. The role is home based but with occasional travel to our London office. 

The role involves: 

▲ Implementing a Business Development plan to identify new business opportunities for the product sales team. 

▲ Define and support strategy to help position company’s services offering. 

▲ Implement a company-wide CRM strategy. 

▲ Manage 3rd party relationships. 

▲ Create collateral as required. 

▲ Engage with existing clients at C-suite to help with references, case studies and other insights. 

▲ Ensure branding and positioning of company is defined and clear on social media channels. 

▲ Management of website. 

▲ Define event attendance and sponsorship.

▲ Engage with internal staff to coordinate services offering, and promote marketing activities, CRM, white papers, thought leadership. 

Is this you? 

Rather than a definite Enable ‘type’, we are looking for someone who is a winning blend of various talents. So, we’re never overly prescriptive in what we ask for. 

While it would be great if you have already worked in the legal or software or professional service industries, we’re really looking for a good mix of aptitude and attitude. For this role, that means problem ownership and solving skills and a logical approach to challenges together with determination and an eagerness to learn. 

Our essential criteria 

To be successful in your application you need to:

  • Experience of marketing technical products and services to professional services firms.
  • Working with business leaders to understand how to position their products and service offerings.
  • Demonstrable experience of developing and executing integrated marketing campaigns.
  • Managing small teams of internal and external resources.
  • Excellent selling, communication, and negotiation skills. 

We look forward to hearing from you!

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