Marketing Cloud Senior Associate Digital Marketing

Bristol, England, gb
Company: PwC
Category: Management Occupations
Published on 2021-07-29 18:07:36

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Senior Associate

Job Description & Summary

Who we’re looking for

PwC is seeking a Salesforce Marketing Cloud Senior Associate to join PwC’s UK Digital Marketing Team, which is part of the Sales & Marketing function.

The Digital team seeks to create compelling digital experiences for our clients across channels, leads the firm in the development of digital marketing strategies and uses the right tools and technologies to support our ambitions.

The team focuses on digital channels including digital advertising (paid social, PPC, display, affiliates etc.), organic social, email/automation and our website/SEO.

The Digital Marketing team collaborates with the business and the wider Sales and Marketing function including teams such as brand, design, content development and campaign management to shape the right approaches. It also works closely with a small group of digital agencies that span web/Marketing Cloud development, SEO and paid media and directly with platforms like LinkedIn. It also has strong relationships with Salesforce, IT and Risk, which are key to furthering our Marketing technology strategy.


Sales & Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

  • We innovate every day

  • We are inclusive by default

  • We deliver commercial impact with purpose

  • We tell stories that inspire.

  • The successful candidate will ideally have some previous experience of working with Salesforce Marketing Cloud and will join a team of experienced digital marketers, including 4 Marketing Cloud specialists which the individual will work closely with and learn from.
     

    The role will not only be hands-on and involve executing and analysing the performance of email campaigns in the platform, but it will also play a role in developing new processes and ways of working within the wider Marketing function being driven by Marketing Cloud. 


    The individual will be involved in helping the team with the day to day platform operations and also support our teams as they start to utilise the platform further, getting involved in upskilling and training them to become confident users.

     

    This is a great opportunity to join a growing and energetic Digital team with a passion for technology, which will focus on creating the right environment for developing deeper technical skills, with the potential for formal investment in Marketing Cloud qualifications in the future.

    Responsibilities:

  • Building, sending and analysing email marketing campaigns within Marketing Cloud using Email Studio, Content Builder, Journey Builder and Analytics Builder

  • Building ‘drag and drop’ journeys and email templates

  • Managing the email marketing schedule and working with Marketing teams to prioritise and plan for campaigns

  • Refining the process for submitting requests to the MC team and tracking adherence to SLAs

  • Providing initial quality assurance checks on campaigns prior to execution

  • Using products like Return Path to periodically check our campaigns against deliverability data and to fully test templates 

  • Being a key contact point for the Marketing teams day-to-day, troubleshooting and providing general guidance and support

  • Looking at performance data within Marketing Cloud to suggests optimisations

  • Working with the ‘Audience (CRM) Team’ on audiences for email sends

  • Working with the Marketing Cloud Product Manager in the Technology Centre of Excellence to flag technical issues/bugs 

  • Attending demos and training sessions to upskill on future functionality and platform development with Salesforce

  • Documenting email best practices and sharing knowledge and with the wider Marketing function

  • Supporting our Marketing teams via our Marketing Cloud Chatter group in Salesforce and anticipating frequently asked questions

  • Keeping up-to-date with Data Protection laws and industry best practice, trends and standards.

  • Qualifications & Experience:

  • Email marketing automation experience preferred, with Salesforce Marketing Cloud and Salesforce CRM experience beneficial

  • Used to delivering projects to schedule and achieving desired results, in liaison with other teams

  • Strong attention to detail and an analytical flair

  • Clear communication style to manage a busy schedule of work and stakeholder expectations

  • Comfort with analysing data and making recommendations.

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