Due to expansion we are looking for an ambitious and enthusiastic marketing executive to work across the growing portfolio of travel industry brands at this friendly young business, assist with the growth of online portals and websites, and make a real impact and difference to the business.
The person we are looking for will possess a broad range of skills across online marketing, subscription marketing, email marketing, social media, website and customer engagement.
Key responsibilities include:
Creating and broadcasting email campaigns and liaising with customers on third-party campaigns
Liaising with our clients helping them to execute effective digital campaigns through us
Production and management of weekly newsletters
Creating and executing social media campaigns across Facebook, Twitter, LinkedIn and other social communities for the Real Response Media brands and its live events
Working with the editorial and content teams to maximise impact of posts across all our platforms
Growing our magazine subscriber base
Growing our newsletter base
Generating new customers to our database
Developing partnership relationships with third parties to help grow awareness of our brands, sell subscriptions and increase newsletter sign-ups
Reporting on digital and database marketing activity and performance
Working with editorial and content teams to ensure that with maximise SEO on all website activity
Working with and project managing our web developer
Managing and reporting on paid online advertising campaigns
Working with our internal single customer view database to develop engaging marketing plans and ensure that our magazines are sent to the correct people
Working with key stakeholders in developing and improving digital products, and creating customer-engaging digital marketing campaigns
Driving traffic to websites
Creating online banner adverts
Working with our events manager to help market our awards and live events portfolio
Experience and Skills required:
A degree or relevant working experience in marketing, digital marketing, digital communications or media.
Previous experience working in a digital marketing environment
Previous experience of working with subscription-based products desirable but not essential
Knowledge of Google Analytics and other relevant digital and social media reporting toolkits
Technical knowledge of performance marketing metrics, online tracking, website feeds, HTML/CSS and CMS systems
Experience of building HTML emails and working with an ESP. We use Adestra so knowledge of this system would be a bonus.
Proficient knowledge and use of Excel
Experience with InDesign and Photoshop would advantageous
High level of numeracy
Good level of literacy and ability to write copy
Experience of working with customer marketing databases
Experience of running social media campaigns
This is an exciting opportunity for an ambitious Marketing Executive to join a growing travel publications company working in a fun, successful, fast paced industry and friendly team. A competitive salary and benefits are on offer.