London, England, gb Business and Financial Operations Occupations
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more2 is an established independent agency based in Central London. We are looking for someone with previous paid search experience who can come in at the start of an exciting time of growth within the business. The person we’re looking for will ideally have experience working across multiple clients in the retail sector and have a genuine passion for all things Search and Shopping.
- Annual Season Ticket Loan
- Cycle to Work Scheme
- Subsidised Gym Membership
- Support for Professional Qualifications
- Summer Day Out
- Christmas Party
- Loyalty Holiday
- "Skint Nights" - social event once a month
- Summer Working Hours
- Enhanced Maternity Pay
About the Role
Responsible to: Account Manager or Account Director
Purpose: To work within the Performance team and to be responsible for daily bid management and optimisation of paid campaigns across all search, shopping platforms.
Conduct research (industry, client, competitive, etc.) and provide regular communication to clients (written and verbal)
Perform frequent data manipulation and interpretation exercises within Excel including the ability to use formulas, functions, and pivot tables
Self-manage execution of activities against deadlines across multiple work-streams
Complete activities according to best practices, standard operating procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity
Responsible for ensuring successful campaigns, managing bids and budget
Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
Run SQR’s on a weekly basis
Ensure budget pacing is in line with client expectations
Review and test copy on a monthly basis
Run Google AdWords experiments and report on findings
Weekly reporting and account analysis.
Implementation of automation within the account to ensure bids, audiences, product feeds and account structures are delivering to the optimum outcome.
Keep up to date with the latest developments and trends across PPC and Paid Media
Minimum 2 years’ experience working within Paid Search and Shopping
Used to working with large data sets and utilising audiences, analytics and demographic profiling to inform and enrich search strategies.
Google Shopping optimisation and Feed Analysis in Merchant Centre
Understanding of the interplay between search and social.
Retail client experience preferred.
Experience working with large scale bid management platforms ideally Kenshoo and Doubleclick.
High level of analytics skills – used to working with both customer and similar audiences.
Google Partner Qualifications for Search, Shopping and Mobile
Excellent attention to detail
Good time management against competing demand
An analytical and curiosity driven approach to digital marketing
Demonstrates ownership and takes pride in their work