Paid Search Senior Executive

London, England, gb
Company: more2
Category: Business and Financial Operations Occupations
Published on 2021-06-23 06:01:09

Company Description

Why more2?

more2 is an established independent agency based in Central London. We are looking for someone with previous paid search experience who can come in at the start of an exciting time of growth within the business. The person we’re looking for will ideally have experience working across multiple clients in the retail sector and have a genuine passion for all things Search and Shopping.

Benefits

- Annual Season Ticket Loan

- Cycle to Work Scheme

- Subsidised Gym Membership

- Support for Professional Qualifications

- Summer Day Out

- Christmas Party

- Loyalty Holiday

- "Skint Nights" - social event once a month

- Summer Working Hours

- Enhanced Maternity Pay

Position

About the Role

Responsible to: Account Manager or Account Director

Purpose: To work within the Performance team and to be responsible for daily bid management and optimisation of paid campaigns across all search, shopping platforms.

Responsibilities:

  • Conduct research (industry, client, competitive, etc.) and provide regular communication to clients (written and verbal)
  • Perform frequent data manipulation and interpretation exercises within Excel including the ability to use formulas, functions, and pivot tables
  • Self-manage execution of activities against deadlines across multiple work-streams
  • Complete activities according to best practices, standard operating procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity
  • Responsible for ensuring successful campaigns, managing bids and budget
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
  • Run SQR’s on a weekly basis
  • Ensure budget pacing is in line with client expectations
  • Review and test copy on a monthly basis
  • Run Google AdWords experiments and report on findings
  • Weekly reporting and account analysis.
  • Implementation of automation within the account to ensure bids, audiences, product feeds and account structures are delivering to the optimum outcome.
  • Keep up to date with the latest developments and trends across PPC and Paid Media
  • Requirements

    Requirements:

  • Minimum 2 years’ experience working within Paid Search and Shopping
  • Used to working with large data sets and utilising audiences, analytics and demographic profiling to inform and enrich search strategies.
  • Google Shopping optimisation and Feed Analysis in Merchant Centre
  • Understanding of the interplay between search and social.
  • Retail client experience preferred.
  • Experience working with large scale bid management platforms ideally Kenshoo and Doubleclick.
  • High level of analytics skills – used to working with both customer and similar audiences.
  • Google Partner Qualifications for Search, Shopping and Mobile
  • Behaviours:

  • Excellent attention to detail
  • Good time management against competing demand
  • An analytical and curiosity driven approach to digital marketing
  • Demonstrates ownership and takes pride in their work
  • Curious and wants to learn
  • Makes work fun
  • Will challenge and ask difficult questions
  • Other information

    Permanent Contract

    Start Date ASAP

    Based in London office with some flexibility

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