SEO Manager

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Company: Wildgoose
Category: Management Occupations
Published on 2021-06-20 18:05:49
<h4><span style="background-color:transparent;color:#14b793;"><strong>THE COMPANY</strong></span></h4><p> </p><p><span style="background-color:transparent;color:#333333;">Wildgoose started with a simple mission: to bring people together to create memorable team experiences. In 2004 our MD, Jonny, delivered paper-based treasure hunts to customers looking for a fun way to connect; today we’re delivering thousands of technology-based team activities across the world, through our award-winning app Mobile Adventures. We have great ambitions: to show the world that corporate team building doesn’t have to be purchased and run in the ‘traditional way’ and that wherever you are in the world, you can join in that shared experience. We’re proud of where we’ve got to but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.</span></p><p><span style="background-color:transparent;color:#333333;"> </span></p><h4 style="text-align:justify;"><span style="background-color:transparent;color:#14b793;"><strong>OUR VISION & VALUES</strong></span></h4><p style="text-align:justify;"> </p><p style="text-align:justify;"><span style="background-color:transparent;color:#333333;">Our vision is to provide world-class team building events, on-demand. Everything we do is geared towards making that happen. We want to continue to provide our amazing team activities to organisations across the globe via automated technology that satisfies our clients.</span></p><p style="text-align:justify;"> </p><h4 style="text-align:justify;"><span style="background-color:transparent;color:#14b793;"><strong>THE POSITION</strong></span></h4><p style="text-align:justify;"> </p><p style="text-align:justify;"><span style="background-color:transparent;color:#434343;">We’re looking for an analytical and proactive SEO Manager to join our Marketing Team. The role offers the opportunity to be part of a small but passionate team with lots of exposure to key stakeholders within the business. Reporting into our Head of Marketing,  you’ll independently manage and deliver SEO projects across both our UK and USA online portfolios; this includes technical audits, optimisation guides, onsite content creation and management of the overall SEO strategy.  You’ll get stuck into the reporting and analysis too, working with the Head of Marketing to set targets and KPIs across SEO metrics mainly focussed upon visibility, traffic and bookings from organic traffic. </span></p><p style="text-align:justify;"> </p><h4 style="text-align:justify;"><span style="background-color:transparent;color:#14b793;"><strong>MAIN RESPONSIBILITIES</strong></span></h4><p style="text-align:justify;"> </p><ul><li><span style="background-color:transparent;color:#000000;">Pulling together revenue-driven technical and onsite strategies, that focus on key KPIs and deliver against them </span></li><li><span style="background-color:transparent;color:#000000;">Leading SEO project plans, understanding key metrics and pushing implementation to hit our targets</span></li><li><span style="background-color:transparent;color:#000000;">Work with our external content writers and Digital Marketing Manager to identify gaps in unique content, and advise on what content needs creating as well as earn relevant, high-quality backlinks </span></li><li><span style="background-color:transparent;color:#000000;">Use your technical skills and knowledge to analyse websites, content, mark-up, links and more to spot opportunities, drive strategy and develop our technical roadmap</span></li><li><span style="background-color:transparent;color:#000000;">Work cross-functionally with our Product Development team to advise on popular search terms, keyword impressions and new trends within the ‘team engagement’ space to inform new products</span></li><li><span style="background-color:transparent;color:#000000;">Manage the footprint of our sites, from improving internal linking, spotting missed opportunities, retiring old content publishing sitemaps, prioritising valuable content where necessary</span></li><li><span style="background-color:transparent;color:#000000;">Ensure the code behind our websites is readable and usable for search engines</span></li><li><span style="background-color:transparent;color:#000000;">Consistently analyse and measure key statistics to steer SEO strategy  and deliver against target</span></li><li><span style="background-color:transparent;color:#000000;">Innovate, be proactive and suggest new ideas to test, working to ensure constant growth of organic traffic</span></li><li><span style="background-color:transparent;color:#000000;">Monitor competitor activity to comprehensively understand the sector landscape </span><br> </li></ul><p><span style="background-color:transparent;color:#000000;"><strong>Qualifications/ Education/ Training: </strong></span></p><p> </p><ul><li><span style="background-color:transparent;color:#000000;">University educated or Marketing Qualification required </span><br> </li></ul><p><span style="background-color:transparent;color:#000000;"><strong>Experience:</strong></span></p><p style="margin-left:2.25pt;"> </p><ul><li><span style="background-color:transparent;color:#000000;">An understanding of technology and how it can deliver impact in the Events and team engagement sector</span></li><li><span style="background-color:transparent;color:#000000;">At least 3 years+ of working directly in an SEO role</span></li><li><span style="background-color:transparent;color:#000000;">Experience of rolling out SEO strategy for both UK and US markets</span></li><li><span style="background-color:transparent;color:#000000;">Experience working in a fast-paced, start-up environment </span><br> </li></ul><p style="margin-left:2.25pt;"><span style="background-color:transparent;color:#000000;"><strong>Skills & Competencies:</strong></span></p><p style="margin-left:2.25pt;"> </p><ul><li><span style="background-color:transparent;color:#000000;">English speaking at a professional level</span></li><li><span style="background-color:transparent;color:#000000;">Ability to be flexible and to thrive in a </span>hard-working<span style="background-color:transparent;color:#000000;"> team with the ability to react to short-term needs whilst remaining focused and longer-term proactive plans</span></li><li><span style="background-color:transparent;color:#000000;">Previous experience in the following platforms (or similar): Screaming Frog, SEMRush, AWR Cloud, and typical Excel formulas used for SEO analysis</span></li><li><span style="background-color:transparent;color:#000000;">An ability to turn technical or content requirements of SEO into briefs for developers and creatives</span></li><li><span style="background-color:transparent;color:#000000;">Optimise our App Store listings to improve organic visibility</span></li><li><span style="background-color:transparent;color:#000000;">The desire to work hard and make a difference to a rapidly growing, exciting business</span></li><li><span style="background-color:transparent;color:#000000;">Open to sharing your skills and experience beyond your day to day role - pitch in, where you can, we’re a small team</span></li><li><span style="background-color:transparent;color:#000000;">Strong writing skills and ability to produce </span>high-quality<span style="background-color:transparent;color:#000000;"> reports</span></li><li><span style="background-color:transparent;color:#000000;">Knowledge of Google algorithm updates</span></li><li><span style="background-color:transparent;color:#000000;">Stay up to date with new SEO trends and growth strategies </span></li><li><span style="background-color:transparent;color:#000000;">Proven record in working as part of a team and as an individual</span></li><li><span style="background-color:transparent;color:#000000;">Familiarity with wider marketing disciplines and how they impact organic search</span></li><li><span style="background-color:transparent;color:#000000;">Clear passion for digital marketing</span></li><li>A methodical approach with high attention<span style="background-color:transparent;color:#000000;"> to detail and a natural ability to spot copywriting errors or mistakes</span><br> </li></ul><p style="margin-left:2.25pt;"><span style="background-color:transparent;color:#000000;"><strong>Personal Attributes:</strong></span></p><p style="margin-left:2.25pt;"> </p><ul><li><span style="background-color:transparent;color:#000000;">Professional attitude to work</span></li><li><span style="background-color:transparent;color:#000000;">Excellent phone and ‘face-to-face’ manner</span></li><li><span style="background-color:transparent;color:#000000;">Team Player and self-starter with an enthusiastic and positive outlook</span></li><li><span style="background-color:transparent;color:#000000;">Methodical and organised approach to work with good attention to detail</span></li><li><span style="background-color:transparent;color:#000000;">Fun with a good sense of humour!</span></li><li>Be eligible to work in the UK</li></ul>

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