As a Senior Planning Executive on the Samsung client, you will be working on a range of products in the Consumer Electronics divisions. This division includes TV’s and domestic appliances. Notable campaigns from this team include The Frame TV and the Smart Washing Machine. This team also looks after the media campaigns for the Samsung Experience store in Kings Cross – where customers can experience everything Samsung has to offer.
You will be an integral part of the Home Planning team, taking on briefs, planning the campaigns, working with our activation teams, presenting to the clients and reporting on campaigns. You will also be looking at competitor and consumer data, pulling trends to help inform and make recommendations.
The Team & Client:
The One Publicis Team Samsung is a Publicis Group “Power of One” client, which pulls together teams across the different agencies and Publicis Hubs. This team were nominated for Campaign Media Team of the Year 2021, where they made it to the final – which is a huge achievement and was heavily endorsed by the client.
Samsung is one of the worlds most loved brands, it is currently sitting at number 2 in the UK, beating Coke and John Lewis. Their annual media spend is around £70m across all media channels. This account is extremely fast paced and there is a client expectation for brilliant and innovative media thinking.
They like to think of Starcom is a business partner, not just an agency – which helps us have a close relationship with the marketing team and the creative agency.
You will be reporting into an Account Manager and be involved in all aspects of the day to day running of the account. From briefing at the beginning to strategic understanding and account handling through to activation, delivery and post campaign analysis. You will be working as part of a much wider team and have frequent client contact.
You will also be responsible for:
You will have had some experience as an Account or Planning Exec/Assistant within a media agency client team. You will also have exposure to planning in a range of media channels (online and offline), whilst also working closely with internal activation teams.
Ideally you would have worked on a larger account where campaign budgets allow for some innovation and creative thinking, as well as test&learns.
Some client contact would be preferable, otherwise you will have the confidence to manage client expectations and present RTB’s/PCA’s and other reports.