Job Summary: Strategic Senior Marketing Director position in the Square Enix Europe Marketing organisation. The role requires a strategic leader and creative thinker, with a high level of marketing & leadership experience with a strong passion for the games. You will be responsible for building the pan-Western strategic plan, within a Project Team of Regional Marketing & PR Leads, working with international stakeholders across various disciplines. Successful candidates will have a strong record of accomplishment in marketing games, relevant entertainment or technology brands & Leadership. You will have demonstrated your ability to define clear goals and develop creative, high-impact strategies and activities to achieve those goals, based on a deep understanding of intended audiences. If you are excited by the idea of working with a diverse global team, have demonstrated great strategic vision and planning throughout your career, and are passionate about video games, technology and entertainment, apply.
Key Responsibilities: Pan Western Strategy
Build Western Marketing and PR strategic plans.
Define the Project objectives & communicate measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.
Such plans would include but are not limited to areas such as setting the product positioning (target, promise, reasons to believe), competitive analysis, messaging, marketing collateral/assets, use of owned online/digital channels, category analysis of genres, research plan, social & influencer plans, creative direction.
Work with internal stakeholders (sales, development studios in both the West & Japan) in setting the sales lifecycle commercial forecast and P&L for the Western markets, recommending business model / pricing strategy and continually drive toward meeting the necessary business goals.
Drive consumer and data research and demonstrate effective implementation of learnings in growing the business and measuring campaign effectiveness/ROI.
Build a detailed understanding of the product and be able to champion / deliver high-impact presentations as required.
Organise project kick offs with Regional & Territory teams.
Creative Working with the internal Creative Director, Creative Services Studios and External Agencies, demonstrate strong creative vision, with a clearly defined creative brief and delivery of promotional collateral for the campaigns. Work with internal and external stakeholders to ensure the game title's core values / campaign's key messaging are communicated to deliver high quality materials on budget and on time. Stakeholder Management Work in a diverse group of cultures with both internal and external stakeholders, including:
Western and Japanese Development Studios
Regional Marketing & PR teams
Work closely with studio development teams to fully understand the project and relay information to necessary stakeholders in the Western business. Drive best practises and influence decision-making for the benefit of the project. Ensure that the Territory Go-To-Market plans are aligned to the Western & Regional Strategy plans. Lead regular market check-ins with Regional Project Leads/Territory teams to drive campaign adjustment and results.
Reports to: Square Enix Europe Executive Director Key Stakeholders: CMO, Executive Directors, Marketing Directors, Square Enix Japan Marketing & Publicity. Development Studios, Territory marketing teams, Community & Service and Production teams, Consumer Insights, Digital Own Channels team, Social & Influencer teams.
Knowledge & Experience: Essential:
Proven experience of strategic planning and executing game, relevant entertainment or technology marketing campaigns, having worked on large game projects previously.
Experience of working across multi-disciplinary departments and international markets including, Europe, Australasia, North America and Japan.
Good and confident communicator / presenter, with proven ability of communicating with a diverse number of international stakeholders.
Very good project management capability.
Ability to brief, manage & modify campaigns across touchpoints to excite and engage consumers.
Good experience of tracking campaign results via previously agreed measures.
Excellent at writing detailed briefs and presentations.
Degree level of education or equivalent, and/or CIM qualification.
Some understanding of the Japanese games market and any differences in market preferences and publishing strategies and tactics, to Western markets.
Competencies, Skills & Attributes: Essential:
Very strong team player - able to work within an interdisciplinary game team and international business.
Able to work under pressure and find solutions to multiple and varying needs.
Self-motivated and pro-active - taking ownership of projects to drive them forward.
Good business acumen.
Understanding of game development and willing to learn more about how games are developed.
Additional languages (European &/or Japanese) a plus but not compulsory.
Willing to travel. Valid Passport to enable international travel, where necessary.
General interest in current trends in entertainment, technology, content and promotion.
Shows passion and excitement about video games, keeps up to date with developments within industry.