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Marketing Sciences Analyst

myGwork

myGwork

London, England, GB.

FULL TIME

Category

Management Occupations

Published on 2022-06-23 17:50

At OMD, our purpose is to help clients grow their businesses. We do this by leveraging our expertise, creativity and clout to develop and deliver robust communications investment plans that stimulate demand for their products and services and desire for their brands. Understanding the dynamics and levers within this challenge has never been more possible through the abundance of data available and the technology to allow its exploitation.

Our challenge now is how to move the discussion on from concepts and soundbites to real and demonstrable problem solving. To grow the focus from programmatic ad buying, to addressable strategy. From specialist expertise inputting into that strategy, to an operationally integrated team developing that strategy together. Not targeting strategy, but brand strategy. To help us grasp that opportunity we need not just the right skills and experience – but as importantly we need the right ambition and attitude. To create a future where data smarts elevates, inspires, and empowers our curiosity and creativity to be as intelligent and effective for our clients as possible.

This position is working within the marketing sciences team at OMD. We are looking for someone to deliver analytics projects for our clients:

Role:

  • You will be involved in the full marketing analytics project life cycle from project design, data collection, modelling/analysis, presenting back findings and recommendations to technical/non-technical audiences
  • Hands on delivery of marketing mix modelling, budget setting/allocation, propensity modelling and attribution projects
  • Working closely with clients and agency planning teams to make the business case for future marketing investment
  • Be part of the OMD Marketing Sciences community, sharing and collaborating with other analysts

Skills:

Essential

  • Experience in a range of marketing analytics projects and techniques
  • Excellent communication and presentation skills - able to tell stories with data, and effectively articulate its value to senior stakeholders
  • Experience in using data manipulation and modelling tools such as Excel, R, Python and SQL
  • Understand the importance of data quality and accuracy, understanding new data, cleansing, and processing
  • A proactive and curious learner; keen to develop and learn new skills independently and share expertise with the wider team
  • Happy to juggle multiple projects simultaneously

Desirable

  • Experience writing reproducible and well-documented code
  • Experience building user-facing analytics products, in data visualisation tools (Tableau, Power BI) or web-app development libraries (RShiny, Plotly Dash)
  • Knowledge of Git for version control
  • Knowledge of Google Cloud Platform or similar
  • Interest in developing innovative new approaches to marketing science and analytics

At OMG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation. 

  

Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients’ businesses.  

  

At OMG, UK we take Inclusion seriously and provide adjustments for individuals throughout the recruitment process, so you can be at your best. Please discuss any specific adjustments with your Talent Attraction team member or if you would feel more comfortable, please reach out to beyourbest@omnicommediagroup.com and let us know (confidentially) how we can be of help. 

This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.

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