You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
As part of the Google Ads Marketing team, your mission is to help the Google Ads Marketing organization thrive. You will be part of a team working to solve how to measure the impact of Google marketing activities, including high-profile events.
As the Regional Go-To-Market Analyst, you will use data to solve complex business questions and drive strategy recommendations. You will extract data, perform sophisticated analysis, and apply analysis into practical business insights, clearly communicating findings to executive leadership.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Minimum qualifications:
Bachelor's degree in Statistics, Quantitative Marketing, Computer Science, a related field, or equivalent practical experience
Experience in Data Analysis, Data Visualization (e.g., Google Data Studio, Tableau), and SQL
Preferred qualifications:
Knowledge of statistics, modeling, forecasting, and optimization
Knowledge of Python and R
Understanding of Google's products and the technology industry
Ability to collaborate cross-functionally and take initiative Build high-quality data solutions across multiple products and markets, including dynamic dashboards and reports for leadership.
Identify customer behavior through complex datasets and perform analysis on Google-owned products.
Design methodologies to measure the effectiveness of marketing campaigns and attribution to product goals.
Communicate results and insights with executive stakeholders across EMEA.
Build complex datasets for marketing campaigns and test impact, including growth coverage against goals and perception shifts. Bachelor's degree in Statistics, Quantitative Marketing, Computer Science, a related field, or equivalent practical experience
Experience in Data Analysis, Data Visualization (e.g., Google Data Studio, Tableau), and SQL
