Working at Cisco means being surrounded by passionate, intelligent, and creative people that are determined to disrupt the security industry with innovative ideas, world-class research and unrivaled products and services. It’s a place where the best ideas are quickly transformed into products, features, campaigns, and company-wide practices, so it won’t be long before you witness the results of your hard work.

About the Role:

The Marketing Manager role is a dynamic role for a creative, results-driven B2B marketer. This is a role that is perfect for a strong overall Marketing athlete, with experience ranging from campaigns and field marketing. This position should have strong organizational skills and a balanced understanding of corporate marketing and field marketing. Key responsibilities include marketing programs and campaigns such as webinars, email marketing, digital marketing, event planning, and customer engagement to drive increased market adoption and meet revenue goals.

Responsibilities:

  • Create a strategy and execution plan for a mix of marketing programs that align to meet pipeline targets.
  • Create and manage demand generation programmes to align to a buyer's journey to move demand from awareness all the way through to closed business
  • Analyse campaign performance to continually optimize ROI for a marketing mix of webinars, digital programs, social media, events, and website demand generation.
  • Provide reporting for all marketing campaigns.
  • Copywriting for emails, website updates, and marketing collateral.
  • Database email marketing to existing market segments.
  • Manage and support field marketing events
  • Education & Experience:

  • BA/BS degree preferred or an equivalent combination of education and experience.
  • 7-10 years of experience in a B2B tech-marketing role, with at least 2+ years of security industry experience required.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • A natural communicator and creative writer.
  • Strong project, collaboration, and interpersonal skills.
  • Experience marketing technical solutions to IT buyers, preferably IT security solutions.
  • Strong understanding of salesforce.com, particularly the lead and campaign objects.
  • Strong understanding of marketing automation (Eloqua) best practices.
  • Desirable:

  • Ability to travel to company, industry, and event locations.
  • Strong project management skills and able to work to deadlines.
  • Entrepreneurial work ethic, sense of urgency and desire to succeed.
  • Why Cisco

    #WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

    We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re “old” (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do – you can’t put us in a box!

    But “Digital Transformation” is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

    Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

    So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

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