It's fun to work in a company where people truly BELIEVE in what they're doing!
Here at Boden we’re all about creating joy for our customers, by making them look and feel amazing.
Boden has been a big hit in Germany, and is now our 3rd biggest market behind the UK and US. There is still lots of potential for growth though and that’s where you come in! You’ll own the local marketing budget and deliver the marketing and commercial performance of the German business by developing the brand across all touchpoints whilst keeping the customer experience central to all you do.
As the Head of Marketing and Trading, you’ll know just what our customers in Germany love about us! You’ll lead localisation across all marketing channels for Germany, ensuring that all marketing communications and visual merchandising is tailored for our German customers, without losing our Boden British-ness, style and wit. Using data and insights will be critical to be sure the customer journey across all touchpoints drives performance in market, and creates a consistently fabulous experience across all on and offline channels.
With deep market knowledge and an eye on the competitive landscape, you’ll identify and drive brand development in market through new business opportunities and partnerships which align with our brand values.
You won’t be doing all this alone. You’ll lead a cross functional team and work with functional experts across Boden, so a passion for collaborative working yet strong leadership is a must.
In addition you’ll be fluent in German, both written and verbal, and will very likely have a passion for all the latest trends and goings-on in Germany.
The Recruitment team are taking some well-deserved holiday over the Christmas period, so if you don’t hear from us before the New Year please don’t panic. Your application will be waiting for us and will be reviewed by refreshed eyes then